Whether it was from a hangover or a haze, Los Angeles (and the world) woke up to the greenest and greatest holiday greeting of all: “Happy New Year from Hollyweed!”
A pot-loving prankster transformed the O’s into E’s on the iconic hilltop sign overnight using peace-sign stamped tarps — obviously paying homage to the passage of marijuana-legalizing Proposition 64 and their practical-joking predecessor Danny Finegood. (Update: A 30-year-old man who claims he is behind the stunt turned himself in to authorities Jan. 9.)
As The Cannabist shared last year, “On Jan. 1, 1976, the same day California’s relaxed marijuana law took effect, the Cal State Northridge student had a plan to alter the sign by using $50 of curtains and a couple friends. And it worked, giving Hollywood a Hollyweed sign for a short time.”
Finegood pulled off the alteration for an art class assignment, for which he earned an A.
The original Hollyweed prank: Get the inside story on the 1970s sign switch that’s definitely worthy of a Hollywood reboot
Good one: ‘Smoke Weed Everyday,’ taunts hacked digital traffic sign at Montana college
High hijinks: That one time Conan O’Brien went weed shopping with pals Kevin Hart and Ice Cube is pure comedy gold
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This time around, Hollyweed hung for a likely even shorter span, with clean-up crews on the scene and the sign restored by 10:45 a.m. Sunday. The Associated Press reports:
“The vandal, dressed in all black, was recorded by security cameras and could face a misdemeanor trespassing charge, said Sgt. Robert Payan. The person scaled a protective fence surrounding the sign above Griffith Park and then clambered up each giant letter to drape the coverings, Payan said.”
It looks like it will be just two time’s a charm for Hollyweed. According to an exclusive report in The Hollywood Reporter, the Hollywood Sign Trust — the non-profit organization that oversees maintenance for the landmark — says it “will be deploying additional technology to tighten up surveillance and thus deter unwanted visitors in the future.” A security camera system first installed in 1994 is monitored by the Los Angeles Police Department, which keeps an eye on the nine legendary letters.
Below are a few of our favorite reactions because the Internet is still losing its mind over the incident (warranted):
“I thought it was kinda clever,” said Katie Couric on her first day back as a guest-host on NBC’s “Today.”
What the hell? Some punks have already defaced the Hollyweed sign pic.twitter.com/4KNYpd6XhN
— Super Deluxe (@superdeluxe) January 1, 2017
It's only been 2017 for 11 hours and it's already the most iconic year anyone has ever lived through #HOLLYWEED pic.twitter.com/PlZEHae6IE
— nataleigh (@natisnotlame) January 1, 2017
Wait no forget it, hollyweed is hilarious
— Mindy Kaling (@mindykaling) January 1, 2017
I will only refer to Hollywood as hollyweed now
— rory killmore (@pawsitivelykat) January 1, 2017
Somebody turned the #Hollywood sign into #Hollyweed today. But apparently it's been done before. Man, EVERYTHING is a reboot nowadays. pic.twitter.com/s7HgU2SYU6
— Andre Meadows (@BlackNerd) January 1, 2017
2017 so far: someone changed the "Hollywood" sign to "Hollyweed" pic.twitter.com/e5Oha6nlJQ
— banksy (@thereaIbanksy) January 2, 2017