The Hershey Co. has sued a Colorado marijuana edibles company, claiming it makes four pot-infused candies that too closely resemble iconic products of the chocolate maker.
The trademark infringement lawsuit was filed in U.S. District Court in Denver last week against TinctureBelle LLC and TinctureBelle Marijuanka LLC.
It alleges TinctureBelle’s Ganja Joy, Hasheath, Hashees and Dabby Patty mimic Hershey’s Almond Joy, Heath, Reese’s peanut-butter cups and York peppermint patty candies, respectively.
TinctureBelle did not immediately return messages seeking comment.
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The company’s website says its products, which include lotions and balms, are “diabetic safe and delicious” and helpful with a variety of issues, including pain, headaches and insomnia.
The edibles are sold in Colorado’s legal pot shops and medical marijuana dispensaries.
Hershey says TinctureBelle products are packaged in a way that will confuse consumers, including children. Hershey’s suit says TinctureBelle “creates a genuine safety risk with regard to consumers” who may inadvertently eat them thinking they are ordinary chocolate candy.
The lawsuit was filed as Colorado lawmakers look to tighten safety regulations for largely unmonitored marijuana snacks that can be indistinguishable from regular candies and baked goods.
Hershey wants a judge to order TinctureBelle to stop selling the items. It is also seeking damages.
“Individuals and families the world over trust Hershey and its various brands as signifying safe and delicious treats for people of all ages,” the lawsuit says.