(Ed Andrieski, Associated Press file)

POLL: Will the “Don’t Be a Lab Rat” campaign help curb youth pot use?

Heard about the state of Colorado’s teen-oriented “Don’t Be a Lab Rat” campaign?

The campaign will feature built-out “large, metal cages with a hamster water bottle on the side” with the widely agreed upon messaging that the developing brain can be significantly harmed by marijuana, Colorado Governor John Hickenlooper told broadcaster Katie Couric on July 1.

When she first learned about the “Don’t Be a Lab Rat” campaign, Couric questioned its effectiveness. And now we’re putting the question to readers of The Cannabist:

POLL: Do you think the "Don't Be a Lab Rat" campaign will be an effective way to help prevent youth marijuana use?

View Results

Loading ... Loading ...

Colorado’s “Lab Rat” Experiment:
A special report from The Cannabist

The creative force behind the “Lab Rat” campaign talks: Advertisements hope to test new message to prevent teen weed use

Making a mark: Giant cage gets noticed at Denver skate park — and vandalized

Editorial: Youth education campaign gets points for honesty, but cages a bit much

“Don’t Be a Lab Rat” unleashed: “For my part, my largest (downside of legal marijuana is) still teenagers and young people whose brains are still maturing,” says Colorado Gov. John Hickenlooper

Couric and Hickenlooper on video: When Gov. John Hickenlooper and broadcaster Katie Couric got together for a conversation titled “The Dope on Pot,” what exactly did they talk about — besides Hick spilling the beans on the “Don’t Be a Lab Rat” campaign? Watch the video