DENVER, CO - April 18: Am attendee smokes marijuana during the Devin the Dude performance on Saturday, April 18, 2015 at Civic Center Park in Denver, Colorado. The annual 420 Rally once again brought over a thousand smokers and music lovers to the park to celebrate the "holiday" which this year spans over the weekend. Musical acts this year included Too Short and Devin The Dude. (Photo By Brent Lewis/The Denver Post)

Why this communications veteran left the music industry to work in legal cannabis

After years of promoting records, Jim Walsh is pitching on behalf of pot businesses.

Walsh, a media relations consultant in the marijuana industry, stops by The Cannabist Show to talk about the transition with Ricardo Baca, The Cannabist’s contributing editor.

“It’s kind of the same thing, in a way,” Walsh says.

Similar principles are at play between the two industries, he continues.

“Everybody’s calling about another record, right? So you’ve got to figure out what makes this unique, why is it relevant,” he says. “Don’t waste the person’s time.”

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