Call it the “Humboldt effect.”
California and notably its weed-friendly county of Humboldt in the Emerald Triangle are oft-regarded throughout the cannabis industry as epicenters of marijuana expertise.
Now in a landscape where more and more states have adopted marijuana legalization measures, California’s cannabis connoisseurs are well-positioned to take their knowledge national, says Ellen Holland, senior editor of Cannabis Now magazine.
“We’ve been in the game since 1996 with the medical (marijuana) program,” she says on The Cannabist Show. “I met (medical cannabis activist) Dennis Peron. Those people are still around, inspiring us every day. I do feel like there is a push in California for the ‘finest of the fine things.’ As we like our wines and our artisan foods, we also love incredible cannabis.”
Subscribe to our newsletter here.
Residents demand transparency in the cultivation-to-retail process as well as celebrate products such as solventless hash, she says.
While California has a strong history in cannabis and is firmly entrenched in marijuana culture, expertise can be found well outside of the state’s borders, says Jim Walsh, a California-based cannabis public relations consultant.
“It’s all over the place. As a country, if you’re striving to experience the best, I think California may lead but there’s certainly places and pockets around,” he says.