Lance Galey is the new CTO of Massroots, he will lead efforts to improve their engineering processes and software platform, the Denver company said. Pictured: Isaac Dietrich, CEO of MassRoots, displays his app at his office in Denver on Jan. 22, 2015. (Denver Post file)

Not messing around: MassRoots names a top dog in the tech industry as new CTO

MassRoots Inc., the Denver-based social network for the cannabis industry, has tapped a former Autodesk and Salesforce executive as its chief technology officer.

MassRoots hired Lance Galey, who headed the development of core infrastructure and platform services for several Salesforce software-as-a-service applications. Galey, who also has worked in similar capacities for Disney and Amazon, will lead efforts to improve MassRoots’ engineering processes and software platform, the Denver company said.

Separately, MassRoots released an updated corporate overview that included details about the product pipeline, a timeline for new technology and business model releases, and additional financial information.

Later this year or early next year, MassRoots plans to release business-focused products to help with inventory, production and research and development; and the company also plans to launch a premium subscription in which users will pay $5 to $10 per month to have tailored product suggestions based upon provided preferences, according to a corporate presentation posted Monday by MassRoots.

Planned technology releases scheduled for this quarter include a dispensary finder, product review and sponsored content.

Additionally, MassRoots said that Uber and Fusion became the first non-cannabis advertisers on its site.

MassRoots (OTC: MSRT) this month revoked its application to be listed on the Nasdaq exchange.

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