DENVER — Pot advertising is under scrutiny, as Colorado is expanding a law limiting ads that feature marijuana.
The state House gave tentative approval Friday to a bill saying that medical marijuana can’t be advertised to people under 21. A similar restriction already exists for recreational marijuana advertisers.
Pot advertising: Colorado and other regulations
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Sponsors call the expanded limit a commonsense safeguard to prevent underage pot consumption.
The industry does not oppose the bill, though the Colorado Press Association does. The CPA pointed out there’s no evidence anyone has ever aimed pot advertising at children, and that it can be problematic to define what content may appeal to those over 21 but also to children.
The House must take one more formal vote on the ad restriction before the bill heads to the Senate.