Colorado-based edibles behemoth Dixie Brands, which sells Dixie Elixirs marijuana products in Colorado and licenses the brand for sale in California, will soon launch two new CBD-enriched supplement lines available for purchase anywhere in the U.S. — one hemp-rooted product for human consumption and one for dogs and cats.
Therabis is a collaboration between Dixie and 30-year veterinarian Stephen M. Katz; Its three formulas will focus individually on separation anxiety, itching and joint mobility/flexibility, according to Dixie.
Dixie’s other new “cannabinoid wellness product,” Aceso, is for humans. Its initial three formulas — Wellness, Calm and Soothe — are “developed using a specific ratio of ingredients in a proprietary cannabinoid formulation, as well as other synergistic compounds,” according to press materials.
“You go along in your day to day and get dings here and stress there,” Dixie chief marketing officer Joe Hodas told The Cannabist, “and these products are designed to help you become your ideal version of yourself because you’re not sidetracked by these other issues.”
Pot and pets
The CBD and other cannabinoids used in Therabis and Aceso products are imported from other countries — but “not from China,” Hodas answered when asked if the company’s CBD supply was coming from controversial China. And what about that popular cannabinoid THC, marijuana’s psychoactive component?
“Anything we sell that has any elements of CBD in it will be well below the most aggressive state limits, .3 percent, for THC,” said Hodas, who also added that these products are being made in a separate Colorado facility than Dixie Elixirs’ cannabis-infused edibles. “It’s trace, a minimal amount, and it wouldn’t have an effect on any human being or pet.”
Aceso will be available as an oral spray or a powder mix. Therabis will come individually packaged in sachets. Both products will debut in online stores in November.
Veterinarian Katz has been testing and reformulating the product now called Therabis on animal patients at his Bronx clinic for the last 10 years, he says.
“While it may sound lofty, we truly believe that the simple but beautiful bond of love between a pet and its owner, actually has the power to make us better as people and to improve the human condition,” Katz said in the release. “It is that unique relationship which drives most pet owners to do anything they can to help their pets when they suffer. We developed the Therabis formulations with that very much in mind as we hope to provide pet owners with a healthy, natural way to make every day the best day possible for their pet. It is an honor and privilege to share our 10 years of research with a broader audience; and it is our hope that Therabis can play a role in elevating the health and wellness of pets and their owners.”
After debuting online, Hodas said both products will move to specialty stores — and then hopefully larger retail stores, meaning PetSmart and Petco for Therabis.
“We want to prove its efficacy by word-of-mouth buzz,” said Hodas. “Ideally we hope that we can bring wellness to pets around the world.”