If you’re wondering what kind of company announces its weed-friendly, all-inclusive ranch resort to the general public — Jimmy Fallon included — before securing an actual ranch property, allow us to introduce you to the Mary Jane Group.
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The Mary Jane Group is the entity behind CannaCamp, the southwestern Colorado ranch resort that boasted of its scenic cabins and 170 acres of wilderness three weeks ago. The story had legs: People know that the American West is proud of its ranch heritage, and they also know that much of the American West has a newly legal crop that has placed Colorado, Washington and Oregon in the international spotlight.
Even though you could only smoke your legal cannabis outdoors and on the front porch of your cabin — and the resort touted rates that started at $395 per night with a three-night minimum — people loved the story of this 420-friendly ranch in the Rockies.
But it turns out there is no ranch — only an idea.
The Mary Jane Group’s partners had planned on opening their CannaCamp at the Wilderness Trails Ranch in Bayfield, a 30-minute drive from Durango, according to a new report in The Durango Herald. Even though the Mary Jane Group had created a partnership with Silverton resident Vanessa Roberts, a member of the family that had owned the ranch for more than 45 years, they somehow missed the fact that the ranch had been sold earlier this month, according to the newspaper.
From The Herald’s report:
When asked why the group made the official announcement before securing a location, Roberts responded: “It was clear that we needed to move a lot quicker than we were anticipating, which is a good challenge to have. I would not call that a problem.”
All the media exposure was certainly a boon to the business, but not having a physical location — after publicizing super-specific details of the ranch property to international media — a couple days before your scheduled opening sure sounds like a problem. (The Durango Herald story ran on June 27, five days before CannaCamp’s first VIP guests arrive, according to its Twitter account.)
CannaCamp has been taking reservations, and it will continue to do so as they find a new home — and the partners are still confident in an early-July opening date, The Herald reported. The ranch partners are currently looking at two Durango-area locations, Roberts told the paper.
— CannaCamp (@CannaCamp) June 9, 2015