Ben Cohen, co-founder of Ben & Jerry's Ice Cream. (Saul Loeb, AFP/Getty Images)

What advice did Ben Cohen (of Ben & Jerry’s) share at pot biz conference?

Ben Cohen (of ice cream favorites Ben & Jerry’s) keynoted the Marijuana Business Conference earlier today in Las Vegas.

What advice did the laid-back business mogul have to share with an audience full of marijuana professionals? Here are five of his major talking points — and a couple selfies with Cohen thrown in for good measure — as collected from Twitter.

1. Remember community service.

2. Business is a powerful force that can be used for good.

3. It should never be all about the money.

4. “The world should be your college education.”

5. Don’t be afraid to learn something new.

There were plenty of photo ops during Cohen’s talk.

And there were even more selfies taken with Cohen.