Amy Dannemiller, aka Jane West, is now focusing on marijuana business after being asked to resign from her full-time corporate job. (Photo by Cyrus McCrimmon, Denver Post file)

4:20 Digest: Jane West resigns day job, a makeover for “stoners” & more (3-3-14)

It’s 4:20 p.m. on March 3, 2014, and here are a few of the things we’re talking about at Cannabist HQ.

BUSINESSWOMAN VAPORIZES ON NATIONAL TV, IS THEN ASKED TO RESIGN. Colorado businesswoman Amy Dannemiller got into the marijuana business as “Jane West,” an alter ego. But when her east coast colleagues saw her talking about the pleasures of pot and vaporizing marijuana on NBC and CNBC last week they asked her to resign her senior position immediately. “It was curt but polite,” Dannemiller said. “I violated the drug policy on national television, and that’s completely reasonable.” Read more of her story.

“STONERS” CLEAN UP THEIR IMAGE FOR THE MAINSTREAM: Marijuana businesses don’t want to alienate their core of stoner clients. But large potential players — companies with the capital to mount sophisticated ad campaigns that could boost the drug’s mainstream acceptance — will be watching Colorado to see how the industry takes shape, said Greg Wagner, a lecturer in the marketing department at Daniels College of Business who said, “We are the test market now.”

Catch up on the news: Our 4:20 Digest archives are right here

MORE BACKLASH ON DEMOLISHED SMOKE SHACKS. A swirling storm of social media backlash hit Vail Resorts last week as beloved secret structures on ski resort lands were destroyed in an effort to prevent marijuana consumption. Catch the latest on the demolition of Leo’s smoke shack at Breckenridge.

SUPER SILVER SOUR DIESEL HAZE. My brain hurt and my back hurt. I needed to smoke and I needed to do yoga. Both are relaxing for me in different ways, and combined they can produce some pretty interesting revelations. I totally get why Rastafarians use marijuana as a part of their spirituality. And while most yoga professionals will say “no way” to weed, there are definitely yogis who use marijuana to aid their practice. Check out a documentary called “Hippie Masala.” Good stuff. Read more of our review of Super Silver Sour Diesel Haze.