MasonTvert, right, communications director of the Marijuana Policy Project, watches as photographers crowd into a room to see the first purchase of recreational marijuana at 3D Cannabis Center in Denver on Jan. 1. (RJ Sangosti, Denver Post file)

Marijuana activists hope Super Bowl billboards catch NFL’s attention

Colorado’s most mischievous marijuana messenger has a super-sized new platform.

Mason Tvert, the Colorado-based spokesman for the national Marijuana Policy Project and a man once dubbed “The Don Draper of Pot,” announced Tuesday that his group is putting up five billboards in northern New Jersey near MetLife Stadium, the site of this year’s Super Bowl. Tvert’s good fortune is that the Denver Broncos and the Seattle Seahawks, the two teams playing this year’s football finale, hail from states where voters have legalized marijuana use for adults.

Interview: Mason Tvert of the Marijuana Policy Project (video).

Super Bowl marijuana billboards
Two of the Marijuana Policy Project’s five billboards that are being put up near MetLife Stadium in East Rutherford, N.J., the site of this year’s Super Bowl. (Source: MPP) [click to enlarge]

Not one to pass up an eye-catching opportunity, Tvert said he hopes the billboards encourage the National Football League to allow its players to smoke pot.

One billboard compares the number of marijuana arrests each year to Super Bowl attendance figures. Another argues that playing football is more harmful to the brain than using marijuana.

“Taking a big hit of marijuana poses less potential harm than taking a big hit from an NFL linebacker or a big shot of tequila,” Tvert said in a statement announcing the billboards.

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