Willie’s Reserve, the Denver-based cannabis brand from singer-songwriter Willie Nelson, recently unveiled its first partnership with a Colorado musician.
Soul-revival band Nathaniel Rateliff & the Night Sweats has lent its name to a line of Willie’s Reserve vape pens made with “a high-quality strain of cannabis, known as Cherry AK.” The 500-milligram distillate cartridges are available at eight LivWell shops in Denver, Garden City and Fort Collins, according to Willie’s Reserve.
“(Willie) met the guys at Farm Aid 2016, which was their first year playing that event, and that day was all a conversation about agriculture. And nothing has energized agriculture in America like the legalization of cannabis,” said Elizabeth Hogan, a co-founder of GCH Inc., the company that owns and runs the Willie’s Reserve and Willie’s Remedy brands. “Ever since then, we’ve talked about what it means, and they’ve expressed interest along the way in doing this.”