Ali Maffey, retail marijuana education manager for the Colorado Department of Health and Environment, talks to reporters after a news conference to announce the rollout of the $5.7-million, state-sponsored advertising campaign Monday, Jan. 5, 2015, to educate marijuana consumers in Denver.

“Meg the Budtender” takes lead on new Colorado marijuana education campaign

Colorado’s cannabis education campaigns are advancing beyond Legal Marijuana 101.

“Responsibility Grows Here,”┬áthe new public education push unveiled Monday by the state health department, will include four targeted campaigns addressing consumers, youth, trusted adults, and pregnant and breastfeeding women.

“We’ve worked hard over the past four years to educate Coloradans on the basic laws, responsibilities and health effects of marijuana use,” Colorado Department of Public Health and Environment chief Dr. Larry Wolk said in a statement. “With these new campaigns, we’re focusing on those most affected by marijuana use to make sure they obey the laws, stay safe and become positive role models for Colorado youth.”

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