A radio format geared to pot enthusiasts bowed Monday in Denver as Smokin’ 94.1 FM. Picking up the format from Bubba the Love Sponge out of Tampa, Fla., the station is also on 1550 AM. The details:
Bubba the Love Sponge “loves weed, fast cars, hot girls and rock music” — and that’s why Colorado station owner Mark Paskin of Marco Broadcasting adds Tampa-based Bubba for mornings, starting today. Bubba is equally enthusiastic (and quotable) — “Rock music and smoking pot (as you can do legally in Colorado) have historically gone together like peanut butter and jelly.”
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He adds that from a policy standpoint, his show “has been an advocate for legalization long before it was the cool thing to do.” He says, “I can’t wait to fire it up in Denver” — though some Denverites won’t be able to catch his new signal. It’s on Marco’s KBUD at 1550 AM, licensed to west-of-Denver Golden, Colorado, and rebroadcast on a translator at 94.1. The AM has a construction permit to raise daytime power from 990 watts to 5,000, and the translator over-achieves. It’s 250 watts sitting high in the Rockies, more than 2,000 feet above Denver. For those able to get a contact high from one of the two signals, “Smokin’ 94.1” is the new home of Bubba the Love Sponge.
Chuck Lontine, a longtime Colorado radio operator and broker, said, “I’ve been involved in countless discussions with radio owners and investment bankers all over our state (and in Washington) who have attempted to blend this industry into a radio revenue model. It’s quite the Gordian knot. At the end of the day, dispensaries are pretty much becoming as common as a Starbucks. Only with armed guards.
“Only time will tell how this bold move will translate into a successful revenue plus listener model.”
Remember: It’s still a federal offense, so no advertising for dispensaries is allowed. Ads for accessories (papers, bongs, etc.) may be okay. It’s a grey area. There is no financial model, Lontine said.