K-HIGH radio's logo (letstalkpot.com)

Reefer radio: Southern Colorado AM station K-HIGH drops sports for pot

Listeners of KREL in Colorado Springs might have wondered if someone had spread cannabutter on their morning toast Monday when they tuned in and got marijuana programming instead of the radio station’s usual sports news and talk shows.

If they turn their AM dial to 1580 again, they’ll find out it wasn’t a fluke.

Southern Colorado Radio — SoCo Radio for short — has launched K-HIGH as the nation’s first radio station dedicated to talk and news coverage of the legal marijuana industry, and it’s attracted dispensaries as advertisers and hundreds of followers on social media.

SoCo Radio leased the former KREL-AM 1580 from Vero Beach, Fla.-based Pilgrim Communications on April 1 and began broadcasting Monday under the call letters KHIG.

Read more at Gazette.com

This story was first published on Gazette.com