(Matilde Campodonico, Assocated Press file)

Forbes just hired Julie Weed to cover pot. And yes, that’s her real last name

Yes, some headlines do indeed write themselves.

Forbes recently announced that contributor Julie Weed will cover the legal marijuana industry for the business magazine — “and yes, that’s my real last name,” Weed says in her bio. Her opening salvo in a blog titled “Introducing A Blog About The Legal Marijuana Industry (Which Is On Fire)” states her intentions:

“When a bi-partisan bill comes to the floor of the U.S. senate that would allow financial institutions to provide services to legal marijuana businesses, it’s a good time for Forbes to start covering the Cannabis Industry in earnest.”

While we’re looking forward to more serious journalism in the cannabis space, others are more excited about the easy joke.