Thomas Behler inputs a customer's information at Ganja Gourmet, which resides on a pot-heavy stretch of South Broadway. (Anya Semenoff, The Denver Post)

Denver pot shops want to rebrand this stretch of road as ‘The Green Mile’

Owners of marijuana shops on Denver’s South Broadway corridor are banding together in a new marketing campaign.

The concentration of recreational pot shops and medical cannabis dispensaries on Broadway has given the commercial strip the informal moniker of the “Green Mile.”

That name is the basis of the newly created Green Mile on Broadway Association.

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“The intent of our organization is to do a national advertising campaign with the goal of bringing in tourists to promote this little stretch of Broadway,” said Tim Cullen, owner of the Evergreen Apothecary, a marijuana store at 1568 S. Broadway.

The prospective ad campaign would not mention marijuana, in order to avoid running afoul of strict legal regulations, but would promote the area as a general retail destination.

Several owners of antique stores along South Broadway say they are concerned that the Green Mile initiative would dilute their long-term effort to promote the area as “Antique Row.”