A marijuana-themed advertisement created for Hapa Sushi by Boulder-based agency TDA.

Hapa Sushi launches pot-themed “pairing menu” in Denver, Boulder

For an indica-heavy strain like Pakistani Kush, try spicy Hawaiian style shrimp with sweet chili dipping sauce.

For a sativa-heavy strain like Sour Og, try salmon in a honey-miso glaze.

Hapa Sushi, with a location on Boulder’s Pearl Street Mall and three others in the Denver area, is offering a “pairing menu” aimed not at wine or sake connoisseurs, but at the recreational marijuana market.

These aren’t marijuana food products, and there is no smoking on the premises. The menus are part of a Boulder-bred marketing campaign with the tag line “Happy Legalization.”

Another ad says, “Our dining room is ergonomically designed to reduce paranoia.”

Another ad, titled “Effective January 1,” invites customers whose conversation might be enhanced by the use of marijuana.

“The management of the Hapa Restaurant Group reserves the right to serve customers who discuss: ‘How cool their pets are and that fish would make cool pets but you would have to live in the ocean to hang out with them and this weed is really good and do you think pets like us as much as we like them …'”

Boulder-based ad agency TDA worked on the campaign.

“Our approach was simply to celebrate the legalization and have some fun,” TDA Executive Creative Director Jonathan Schoenberg said in an email.

It’s not the first time Hapa has used pot to market its restaurants. In 2009, Hapa took out ads with maps showing Hapa restaurant locations in red and medical marijuana dispensaries in blue.

And they’re not the only business using pot tie-ins to boost sales.

Spirit Airlines has a new online ad that declares “The No Smoking Sign is off (in Colorado).” It tells flyers to get “mile high” with a $10 discount on their next flight to Colorado and other “chill destinations.”

This story was first published on DenverPost.com