The no-smoking sign is off (in Colorado), according to a new marijuana-themed promotion at Spirit Airlines.

Spirit Airlines sparks “We’re High” Colorado flight promo

As the official tourism agencies for the state of Colorado and city of Denver stay mum on the absurd tourism potential brought forth by the recent opening of recreational marijuana shops here, businesses here and abroad are taking advantage of the lawful switch that has Colorado all over international media.

Sure there’s the Boulder brewery that launches its latest beer, Recreational Smoke, on Jan. 4. But now Spirit Airlines has launched a national promotion that not-so-subtly says, “If you want to make a beeline for Colorado right now, we don’t blame you.”

Spirit’s “Get Mile High” promotion doesn’t explicitly mention marijuana, though some of their materials (including a newsletter emailed Jan. 4) do note that “the no smoking sign is off (in Colorado).”

The deal itself isn’t all that special: $10 off your flight on nine routes, including Denver to/from Chicago O’Hare (with no travel on Sundays). But it makes up for its lack of usefulness in its clever and somewhat bold presentation — coming less than a week after recreational pot shops first opened in the Mile High City.

Meanwhile the official tourism entities remain unconvinced: “Our position is there is a whole lot more to do and see in Colorado,” Colorado Tourism Office director Al White recently told The Denver Post.