Apply within: Dixie Elixirs seeking pot product testers

Whenever representatives of Denver-rooted cannabis company Dixie Elixirs introduce themselves to the general public, a common response is, “Hey, if you ever need any product testers, lemme know!” It had become a running joke in their office, said Joe Hodas, chief marketing officer. “And then we thought, ‘In many cases we do need testers.’ Market research in our industry isn’t the same as it is for other industries.”