Jay Schaefer

Recent posts by Jay Schaefer

The gold rush has gone green

Thanks in part to marijuana legalization, more people are now moving to Colorado than any other state except North Dakota. They’re coming for medicine, business opportunities, or just plain old recreation. From ganjapreneurs to pot refugees, the gold rush has gone green.

Grandma’s got a brand new (dime) bag

What comes around goes around. After coming of age in the pot culture of the 1960s, then raising kids in the “Just Say No” era, the Baby Boomer generation is returning to recreational cannabis use as they reach retirement age.

A Green Glossary

To truly understand the complexity surrounding the pot plant, its cultivation and consumption, it’s important to be familiar with these terms.

Employment law vs. legalization

Colorado employees and employers are caught in a legal tug-of-war between Colorado state laws that say medical and recreational marijuana is legal, and the federal laws that still prohibit it. This raises many difficult questions, both for working professionals and for employers.

Pot shops likely to adopt more robust marketing tactics

What should pot retailers do to grow their businesses? The game plan is much the same as for other types of stores: Educate the customer, provide exceptional products and service and create a buzz through marketing, particularly social media and the occasional discount or giveaway.

Growing weed from coal

Legalization of recreational marijuana and the resulting boom in both commercial and hobby growing of the plant is putting Colorado power providers in a unique position: trying to reduce greenhouse gas while encouraging the growing of greenhouse grass.

New school construction will be green in more than one way

A portion of Colorado marijuana excise taxes is earmarked to help the state’s aging public school facilities. Colorado’s green revolution of both kinds – energy and weed – will help repair and replace the buildings, with an average age of more than 40 years old.

Potheads in pumps

With the legalization of marijuana, a previously underrated (and underserved) market segment is coming to light: women.