S 02, Ep. 31: She markets marijuana, He’s Producer Vince

Featured guests: Cannabrand marketing agency co-founder Olivia Mannix and Denver Post videographer and Cannabist Show producer Vince Chandler.

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LOTS TO TALK ABOUT

•  Multinational ad agencies are now working with cannabis industry clients. How is mainstream corporate America navigating the space?

•  Marijuana conferences, trade shows and expos like MJ Biz Con are popping up everywhere. What are the advantages of new ganjapreneuers attending these events?

•  When it comes to documenting legalization, what’s required of photo editors and filmmakers to keep an honest record of history being made?

TOP MARIJUANA NEWS

Denver’s social marijuana use ballot measure passes: Denver’s Initiative 300 allowing social marijuana use at some businesses has passed, with the latest results leaving too few uncounted ballots to flip the result. After waiting days after the election for a definitive result, supporters immediately pivoted to discussing how implementation of Initiative 300 might look — a question that city officials will need to address in coming months. City attorneys also will be tasked with addressing legalities under state law involving the consumption of marijuana in some publicly accessible places. –Report by The Denver Post’s Jon Murray

Marijuana cocktails could soon become a thing: Constellation Brands, the alcohol giant that sells Corona beer and Svedka vodka, is considering a new approach to livening up its beverages: marijuana cocktails. “We’re looking at it,” Constellation Chief Executive Officer Rob Sands said in an interview. “There are going to be alcoholic beverages that will also contain cannabis.” –Report by Bloomberg News’ Jennifer Kaplan

QUICK HIT

High-CBD products are gaining traction in pot shops: High-CBD products are a small segment of Washington’s marijuana market, but sales of the typically medicinal-focused products are growing — especially among non-traditional customers, according to new data from cannabis intelligence firm Headset provided exclusively to The Cannabist. Seattle-based Headset delved into point-of-sale data at Washington marijuana retailers to get a sense of sales trends for products high in cannabidiol (CBD), a non-psychoactive compound of the marijuana plant. –Report by The Cannabist’s Alicia Wallace

POT QUIZ

Test your current-events knowledge about a “clear and present danger” in Colorado, a new shopping center devoted to cannabis, a legalization ballot recount and more.

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