It’s not the first time a cannabis company has (allegedly) made a play for the naming rights to Mile High Stadium, home of the Denver Broncos. But by most accounts, Native Roots was playing an April Fools’ joke, while OpenVape is serious.
Mile High Stadium: Who gets to name it next?
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OpenVape is trying to acquire Mile High Stadium naming rights from current holder Sports Authority, which is working its way through Chapter 11 bankruptcy, and OpenVape’s lawyer, Sean McAllister, says the company — which, according to him, pulls in $100 million per year in revenue — is serious.
OpenVape is “clearly in a position to pay the $6 or $8 million dollars a year it’s gonna cost to own those naming rights,” McAllister says.
If the vape giant gets it way, the new name would be OpenVape Field at Mile High — but first there are a few hurdles, not the least of which is that the Broncos have said no one can buy the naming rights without their permission.