Colorado's state House has tentatively approved a bill that will keep pot advertising for medical marijuana from targeting people under 21. (Kathryn Scott Osler, Denver Post file)

Pot advertising takes a hit: Colorado wants to widen restrictions

Medical marijuana ads won't be allowed to target people under 21; state House bill mimics recreational pot restrictions

DENVER — Pot advertising is under scrutiny, as Colorado is expanding a law limiting ads that feature marijuana.

The state House gave tentative approval Friday to a bill saying that medical marijuana can’t be advertised to people under 21. A similar restriction already exists for recreational marijuana advertisers.

Sponsors call the expanded limit a commonsense safeguard to prevent underage pot consumption.

The industry does not oppose the bill, though the Colorado Press Association does. The CPA pointed out there’s no evidence anyone has ever aimed pot advertising at children, and that it can be problematic to define what content may appeal to those over 21 but also to children.

The House must take one more formal vote on the ad restriction before the bill heads to the Senate.

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House Bill 1363