This Saturday, tens of thousands will gather in the Mile High City for the annual 4/20 celebration and one company is hoping to capitalize on that crowd.
Pizza roll maker, Totino’s, has rolled out a series of ads on billboards, at bus stops and on light rail trains in an effort to make sure those who get the munchies know how to satisfy their cravings.
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“It’s funny,” said one man. “It’s clever marketing.”
One of the imaginative ads reads, “Stock Up B4/20.” Another says, “Better When Baked.”
While Totino’s is riding high from the publicity, not everyone is amused.