Remember when we first wrote about THC-infused sex lube Foria and its quite singular user instructions in June 2014?
“Apply 4-8 sprays directly onto the clitoris, inner and outer labia and inside the vagina.”
That interview with Los Angeles-based Foria founder Mathew Gerson helped introduce the unique product to the masses, and now Gerson — who originally hails from Boulder — is debuting his special, non-psychoactive lube outside of California for the very first time. Foria will make its Colorado debut at the Native Roots location in Aspen during the Winter X-Games on Jan. 21-25.
“I came out to L.A. from Colorado, and I’ve been trying to get back ever since,” Gerson told The Cannabist. “I’m super-excited to be bringing it to Colorado, and Native Roots is a good alignment for us.”
Need a reminder on what Foria is? Per Gerson, from my June interview with him: “It’s a sensual enhancement oil designed for female pleasure — a therapeutic aphrodisiac. Women have described it as relaxing, and they’ve said it’s heightened their sensations. They’ve associated it with warming and tingling, localized in the sexual region.”
Foria will be on sale at Native Roots’ new Aspen location at 308 S. Hunter St. throughout the X-Games — and at all other Native Roots locations after the big event. Native Roots is Foria’s partner in Colorado.
And how have the last six months been for Foria in California?
“We never could have imagined the impact it’s having on the patient community in California and how it’s spanned the spectrum of users — from younger women who are looking to deepen the level of intimacy of their own bodies to older women who are experiencing a reawakening of their own sexuality,” Gerson said. “There are a large number of women who could benefit from cannabis but who aren’t interested in the psychoactive component.”
The product’s expansion into Colorado is only the beginning; Gerson estimates Foria will be available in Washington state pot stores in the next few months.
