Entrepreneurs dabbling in hemp cosmetics know well that savvy brand management, from product naming and packaging to marketing and Web presence, is their bread-and-butter.
Consider this: In the women’s cosmetic world, a business can take two samples of the same product, dress up one of those samples in trendy packaging that speaks to today’s taste-makers while furthering the youth and beauty in a bottle idea, and cha-ching! That sassy-looking sample just became this year’s must-have fashion accessory.
When it comes to luxury cosmetics branding, Cannabis Beauty Defined is definitely onto something. This family of CBD-rich, anti-aging cosmetics, appropriately contained in tasteful blue containers and stamped with a refined logo, is tailor-made for the discriminating female hemp consumer.
Does she really need another exfoliant, salve or moisturizer? Probably not. But does she yearn to break away from the various hemp hippie soaps and lip balms in favor of a family of cosmetics that is right at home on a shelf with designer perfume and Egyptian cotton hand towels? Oh, yes!
The actual performance of these products certainly will vary from one body to the next. It’s also important to note that although these are herbal products and hemp has been shown to be Omega and protein rich, there is little scientific evidence to prove its health or anti-aging benefits.
That said, here’s a rundown of my personal experience with Cannabis Beauty Defined products. (Products priced via Kannaway.):
Anti-Aging Salve ($50, 1.3 oz.): Loved it! I experienced immediate, lasting relief from chapped, dry skin after using this calming, ultra-hydrating ointment.
Anti-Aging Exfoliant ($54, 4 oz.): Exfoliating is a must for removing dead skin to reveal an alluring, youthful glow, but some exfoliants can be harsh. This creamy, gentle product is an exception to that rule.
Anti-Aging Moisturizer ($54, 1.75 oz.): This is a nutrient-rich lotion, but I found the hydration to be fleeting.
Anti-Aging Toner ($54, 4 oz.): If you are going to use a toner, opt for an alcohol-free variety like this one. However, many estheticians steer clear of toner as part of a regular beauty routine because its astringency can rob skin of its natural moisture.
Anti-Aging Serum ($164, 2 oz): The jury is out on this wrinkle-fighting gel, which combines the antioxidant properties of licorice root and green tea with hemp oil. Makers say that “skin will be transformed” after regular use. I failed to experience such benefits, but also failed to use the serum over a long period of time.
Learn more about the company behind Cannabis Beauty Defined, and shop this brand online at Kannaway. Select Cannabis Beauty Defined products also are available on Amazon. Prices there (at the time of publication) range from about $52 to $147.